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Thursday, May 15, 2014

Honda introduces Anniversary Edition Amaze in India


Honda introduced an anniversary edition variant of its mid-size sedan Amaze commemorating its first anniversary in India. Since its launch on April 11 last year, Honda has managed to sell 80,000 units of Amaze, which is a remarkable feet for Honda in India.

         The anniversary edition gets cosmetic changes in the form of spoilers, door visors and new upholstery. The car is available at a premium of Rs. 70,000+ over the VX and S variant’s price.

Features:
Front, Side, Trunk and Rear Spoiler
Exhaust Pipe Finisher
Door Visors
Woody Panel Dashboard
New Elegant Seat Covers

 The ‘Anniversary edition’ comes loaded with distinctive sporty features including front under-spoiler, side under-spoiler, rear under-spoiler, trunk-spoiler along with door visors and exhaust pipe finisher. The interiors of the car have been further enhanced with premium upholstery and contrasting wooden finish panel on the dashboard. These value additions have not only added to the overall appeal of the car, but also created a unique combination of stunning features and styling.

The car will also have an ‘Anniversary edition’ emblem to highlight the special edition and will be available in ‘VX’ and ‘S’ variants in both Petrol and Diesel.
Announcing the ‘Anniversary edition’, Mr. Jnaneswar Sen, Senior Vice President, Marketing & Sales, Honda Cars India Ltd said, “Honda Amaze has been a game changer in its segment and has enabled HCIL to reach out to so many new customers, bringing them into the Honda fold. We are delighted to introduce the new ‘Anniversary edition’ amongst customers to celebrate its success. It is Honda’s constant endeavor to provide freshness to our products and create excitement in the market. We are confident that the differentiated and youthful look of the car will have greater appeal to our customers.”

Powered by the revolutionary 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol engine, Honda Amaze is the strongly preferred family car in India. The Amaze is a perfect package which embodies the best of Honda’s technologies to deliver fun, agile and effortless driving, fuel-efficiency, spaciousness & safety. The car has received an overwhelming success ever since its launch in April last year selling more than 80,000 units across the country.

The ‘Anniversary edition’ of Honda Amaze will be available at a special price of Rs 71,861 over the price of the standard ‘VX’ and ‘S’ variants.


Mr. Jnaneswar Sen, Senior Vice President, Marketing & Sales, Honda Cars India Ltd said -
“Honda Amaze has been a game changer in its segment and has enabled HCIL to reach out to so many new customers, bringing them into the Honda fold. We are delighted to introduce the new ‘Anniversary edition’ amongst customers to celebrate its success. It is Honda’s constant endeavor to provide freshness to our products and create excitement in the market. We are confident that the differentiated and youthful look of the car will have greater appeal to our customers.”

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