The iconic Land Rover Range Rover was officially introduced to the United States 25 years ago this year in 1987. To celebrate this milestone, Land Rover will host a special celebration in conjunction with the New York Auto Show and will invite consumers to an urban off-road adventure where they will drive 2012 model year vehicles at a custom-made course in the heart of New York City’s meatpacking district. In the past quarter century, the growth and acceptance of the Land Rover brand in the U.S. marks a true product and brand success story. That success is defined by loyal customers, a distinct authentic brand and consistent sales success.
The original Range Rover (colloquially known as the “Range Rover Classic”) established a new market segment for dual-purpose vehicles that could go almost anywhere and has been the platform for numerous technological innovations in the industry. Its unmatched capability, rich heritage, and favored status among world leaders, entertainment personalities, athletes and design visionaries has established the Range Rover as a benchmark icon.
The original Range Rover (colloquially known as the “Range Rover Classic”) established a new market segment for dual-purpose vehicles that could go almost anywhere and has been the platform for numerous technological innovations in the industry. Its unmatched capability, rich heritage, and favored status among world leaders, entertainment personalities, athletes and design visionaries has established the Range Rover as a benchmark icon.
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